THE SMALLEST LEAFLET

AUTHORS
Dario Dević, Hrvoje Živčić

YEAR
2010

CLIENT
Theater &TD, Zagreb

DETAILS
offset, 37 x 26 mm

The program leaflet of the &TD Theater (etc Theater) is produced by the hand-folding of a piece of A6 paper. The extremely economical leaflet is a witty commentary on the recession problems in the theatre that have militated against the production of the usual program booklets.
It is important to mention that the project for the visual identity of the &TD theater company — devised in the seventies by Mihajlo Arsovski — left a deep trace in the history of Croatian graphic design. The type of the Smallest Leaflet of Dević & Živčić is a bow in the direction of Arsovski who brought a pronouncedly original and creative typographical composition into Croatian poster. The main component in the Leaflet — the ampersand, was already amplified in the identity of the theatre of the seventies. Today a recognisable symbol of the teather company, the thespian ampersand changes its identity, every time appearing on the front page in a different typeface.