LEXICON OF YU MYTHOLOGY
AUTHORS
Dragan Mileusnić, Željko Serdarević
YEAR
2004
PUBLISHERS
Rende, Belgrade and Postscriptum Zagreb
DETAILS
offset, 273 x 214 mm
The project Lexicon of YU Mythology was started off even before the break-up of Yugoslavia, in 1989. During the war years, the project was halted, but was revived again at the end of the nineties — with many new collaborators and an Internet site that made it easier to collect the information. The Lexicon comprehends a number of concepts — from companies, products and advertising slogans to children’s games, important and “important” personalities and social phenomena. All of them formed the mnemonic and visual codes of generations that grew up in the former Yugoslavia and then, when the state collapsed, were wiped out of the collective memory. Naturally, in a book so immersed in pop culture, a considerable number of references relate, immediately or indirectly, to the achievements of designers — the logos of companies and products, cult journals, disk sleeves. The Lexicon gives an insight into the iconography of a very particular time: a serious publication (camouflaged in the unserious) that makes an inventory of the vernacular history of the region. It gives us the context of the space and the time important for future generations as well.
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